Launched in 2010, the Know Your Body, Know Your Rights Campaign was a national online campaign that worked towards enabling young people to articulate and address their need for and ability to access Comprehensive Sexuality Education in India.

The goals of the campaign were:

  1. Create public awareness aimed at reducing stigma and discrimination faced by young people with respect to issues of sexuality, gender, rights and health,

  2. To bring together young people to advocate for young people’s sexual rights as human rights, with a focus on the need for Comprehensive Sexuality Education (CSE) and access to information and services.

  3. Making concepts of sexuality and rights more visible and accessible.

  4. Enabling dialogue between young people and key stakeholders including school teachers and educators, curriculum setters including the National Council of Educational Research and Training (NCERT), Ministry of Human Resource Development (MHRD), and educationists, as well as young people, and youth organizations on why CSE is a right and is important for young people today. 

The campaign was coordinated by TYPF in collaboration with UNESCO, across two months from October to December 2010, encouraging young people as well as stakeholders from across the country to submit their opinions and thoughts on the need for sexuality education, as well as their experiences, recommendations and feedback on the Adolescence Education Programme. These stakeholders included civil society, the educational and medical community, parents, teachers, donors, civil society organizations, practitioners and peer educators involved with implementing sexuality education for young people.

As a culmination to the campaign, TYPF and UNESCO collated the responses, comments and opinions into a public report that was circulated and shared with key stakeholders including young people, school teachers and educators, curriculum setters and policy makers including the National Council of Educational Research and Training (NCERT), Ministry of Human Resource Development (MHRD), and Educationists, UN agencies addressing the AEP and implementing sexuality education in India.


The “Shareer Apna, Adhikaar Apne” Report was created with the input of 52 youth activists from Uttar Pradesh, who together reached out to 1,96,905 young people in UP. Using this, they advocated for the inclusion and strengthening of Comprehensive Sexuality Education (CSE) policies and programmes for young people with state and national-level government officials.


Effective sexuality education provides young people with age-appropriate, culturally relevant and scientifically accurate information. It also provides young people with structured opportunities to explore attitudes and values and to practice the skills they will need to be able to make informed decisions about their sexual lives. The implementation of sexuality education will bridge a crucial information gap in young people’s lives that will culminate in holistic personality development.
— Dr. Shankar Chowdhury, National Professional Officer, HIV/AIDS Preventive Education, UNESCO
There is something fundamentally incorrect, with health and policy systems, with governments that put the idea of shame, silence and taboo into a young child’s mind by virtue of the lack of education they give him or her on basic issues regarding their body, rights, sexuality and health. Young people need to be trusted. We do not lack the ability to comprehend information given to us and can be trusted to exercise informed decision making, on the premise that unbiased information is given to us.
— Ishita Chaudhry, Founder and Managing Trustee, TYPF

Read more about KYBKYR 2010-2011 here!