KYBKYR 2.0 is a campaign geared towards increasing awareness on the need for young people to have access to SRHR information that is fact-checked, evidence based, and sex-positive.


The KYBKYR Campaign 2.0 is a continuation of the Know Your Body, Know Your Rights campaign that The YP Foundation ran in 2010-2011. In 2010, the aim of the campaign was to highlight young people’s lived realities; their need, their experiences and the challenges they have faced in the attempt to acquire and disseminate sexuality education.

The campaign resulted in the “Shareer Apna, Adhikaar Apne” Report, which was created with the input of 52 youth activists from Uttar Pradesh, whose programmes together reached out to 1,96,905 young people in UP. Using this, they advocated for the inclusion and strengthening of Comprehensive Sexuality Education (CSE) policies and programmes for young people with state and national-level government officials.

Building on the successes of the campaign, TYPF is implementing KYBKYR 2.0 through 2017-18, a sustained national-level campaign with three primary objectives:

  1. To generate evidence on need for CSE for young people
  2. To raise awareness about what constitutes CSE, and importance and relevance of each component of the same
  3. To increase demand by young people for access to CSE

KYBKYR 2.0 is divided into two sub-campaigns that are running separately in on-ground and online spaces, each geared towards separate and related agendas that are defined by the spaces they operate within. 

The My Body Can campaign is the on-ground expression of KYBKYR 2.0. Informed primarily by participant-specific problems that arise through the KYBKYR programme, My Body Can is geared towards asserting a body-positive perspective towards our own bodies, and the assertion of personal autonomy. In a culture that polices bodies through oppressive norms and sexism, through ‘My Body Can’ we call young people to assert their choice, and lead decision-making about their bodies, sexualities and rights.

Through Pyaar, Etc, TYPF creates create spaces online and on ground to talk about the need to access information around issues of love, romance, sex, sexuality – the nitty-gritty of pyaar and everything that comes after it (or sometimes even before). Pyaar, Etc is primarily geared towards an older, college going audience, in university campuses and in online spaces.


KYBKYR 2.0 provides resources that will assist young people to advocate for the same with the decision-makers and authority figures in their lives, including family members, teachers, and administrators in educational institutions. The campaign also reaches out to these individuals directly, advocating for support for young people’s demand for access to information.